10. Location-based marketing, for trade shows at least, can passively capture information otherwise missed from standard lead management systems. The use of active RFID tags and ultra wideband sensors can capture the who and how long of people that are standing in front of your booth on a trade show floor and you dont even have to talk to them. The Ubisense/Fish Software demonstration of RFID provided a context for better understanding the use of sensor technology where before I could only read about it.
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