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Directions Magazine - Top Stories

• 

  Online Registration - How Location Helps Strike the Right Balance for Retailers

  Fetched: July 21st, 2008, 3:34am CEST

  Tags:  Article  

  Did you ever wonder how websites use those tidbits of information you may leave on their websites, such as a ZIP Code or your age range? This article from Nielsen Claritas explains how with just a bit of information, offered in response to a fair trade, retailers can understand and serve their online and off-line visitors better.