Fetched: May 14th, 2008, 5:30am CEST
What is it you like about Google Earth, really? Satellite images or the "zooming" factor? The ability to use the "globe" to grasp a much wider perspective has implications for how businesses can manage their multinational operations. Joe Francica explores "business globes" that will be created specifically for organizations or industries, and how they might support a better view of a corporate ecosystem from a geographic perspective.