Fetched: May 7th, 2008, 5:30am CEST
Directions Media hosted the fifth annual Location Intelligence Conference last week in Santa Clara, California. Adena Schutzberg shares how a location-savvy audience reacted to the possibilities for indoor location tracking, discusses a lightning panel, and details BP's work implementing location intelligence across the entire 100,000 person company. She also offers up the key themes of the event.