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Directions Magazine - Top Stories

• 

  European Mobile Mapping Trends

  Fetched: May 7th, 2008, 5:30am CEST

  Tags:  Article  

  Where is Europe compared to the rest of the world with location-based services? What cultural differences suggest a preference for "locate services" or "friend finders" versus turn-by-turn navigation that is a staple of the U.S. market for LBS? And why does the word "free" raise skepticism in some parts of Europe? Michael Fisher explores some of these difference and adds his own forecast for location-based advertising.