Kanwar Chadha, chief marketing officer and founder of SiRF Technologies, opened his Location 2.0 Summit by giving a report card of LBS since last year's event. What's changed?
- Nokia has adopted location as a major driver; they've taken a leadership position in the cellular and location. the company received the "Leadership" Award from Chadha at the close of the conference.
- In the cellular space, all major carriers are taking a look into location as core element of their service. It's no longer just an afterthought.
- Consumers or developers no longer have to "kluge" together many different devices to get location-based information. Many devices already or will soon have location-aware components embedded in them.
- Education of the marketplace. We dont have to explain to people anymore about what GPS does.