That's the title of Anick Jesdanun's review from the AP. Not only did he have a challenge getting his photos into Google Earth (that is on the map) but the recipients of his link of a journey in the souther hemisphere didn't fair as well as they might have in reviewing those photos.
As a nice complement to this review consider a poll at LifeHacker about Google Earth use.
I love that Google Earth (and friends) has raised the bar for providers and users. I simply don't use it.