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All Points Blog

• 

  Where to search queries come from?

  Posted: April 29th, 2008, 1:00pm CEST

  Tags:  Yahoo  

  Danny Sullivan at Search Engine Land details a paper from Cornell and Yahoo titled Spatial Variation in Search Engine Queries. The idea is to map the "centroid" of search queries. What's the center of the search for the Red Sox? Other teams? Pretty much what you'd expect. Other queries, such as about hurricanes change at the storm moves. Interesting, but how's it useful? I guess it could be used as another "context" valuable to determine the type of query of its not clear.