"Who's your customer? Who else is out there that you're competing with? What kind of budget do you have for marketing? What does your business plan say? You've got to do the homework and do the math."
- Devon Wolfe, managing director at MapInfo on questions to ask to use geotools to locate a businesses (I can attest that Devon did his homework in college; he was easily the top student in our geography department.)
- BusinessWeek
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