How does it work? From the Industry Standard:
The software is a kind of translation service. LightPoles customers put a Java-based widget on a web site. Users click on the widget, which looks like a mobile phone, so that they can load a mobile version of that sites services onto a cell phone. Users type in their phone numbers, enter confirmation codes, download the application.
LightPole is announcing a bunch of partners today, including Yelp, Hotspotr, Mappy Hour, Yahoo Local, Zvents, The Bathroom Diaries, Gables and Fables, and Platial Mobile Map.
More good news for LightPole: $1.7 million first round of capital from Alloy Ventures and Stanford University was announced today.