GISWiki.NEWS.Reader » [Technorati] "Mapping" (mostly Englisch) » Marketing: War Metaphors Should Surrender to Community Development Metaphors

GISWiki.NEWS.Reader » [Technorati] "Mapping" (mostly Englisch) » Marketing: War Metaphors Should Surrender to Community Development Metaphors

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[Technorati] "Mapping" (mostly Englisch)

Marketing: War Metaphors Should Surrender to Community Development Metaphors

Posted: May 17th, 2008, 4:38pm CEST

Many of us complain about the use of war metaphors in marketing: target audiences, campaigns, strategy & tactics, KPIs (not sure this is really a war thing it just sounds like KIAs). We really attack our problems. We report out campaign success with McNamara-like data devoid of much humanity. Try as I might, I always come back to calling people like myself "target audiences." I do it so the different marketing teams that I work with will know what I am talking about. The war college vocabu

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