Posted: April 1st, 2008, 10:59pm CEST
I’ve recently facilitated a very brief SWOT workshop with a team of about 12 people or so. I generally am not a fan of SWOT - generates long lists of passive “mother hood and apple pie statements” rather than seeking out an activity based perspective on where real strategic advantage may lie. I have tho’ used SWOT analysis as a useful tool in analysing lessons learned in projects (what does this critical incident suggest about our strengths and weakness and thus what are the key opportunities